Volume 1 · 2015

Volume 1 contents

1. Volume 1 · 2015 · pp. 4-23

   The Existence of Disagreements in Organisational Entities - Source of the Occurrence of Conflicts at Work (PDF)

   • Janusz Grabara
   • Mircea Bunaciu

   Keywords

   organisational entity; disagreement; organisational conflict; conflict diagnosis

   Cite as

   Grabara, J., & Bunaciu, M. (2015). The Existence of Disagreements in Organisational Entities - Source of the Occurrence of Conflicts at Work. Annals of the University of Craiova for Journalism, Communication and Management, 1, 4-23. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-4-23.pdf (opens in a new tab)

   Abstract

   The organisational entity as a whole can provide the context in which high levels of motivation can be reached, by providing incentives and rewards, satisfaction in work and possibilities to learn and develop. To do this, it is necessary to understand the motivational process in organisational entities, which leads to eliminating the possibilities of occurrence of conflicts in these organisations. The idea that many conflicts are part of the life of modern organisations is admitted increasingly more nowadays. The division of labour and the specialisation of tasks create distinct and complex entities at the level of organisations: departments, services, operational and functional groups. This differentiation is manifested in many aspects and often produces conflicts between the groups of the same organisation or even between organisations and the interest for solving them is an outstanding part of management. Abordarea dezacordurilor într-o analiză strategică a organizaţiei măsoară, prin intermediul conflictelor, intensitatea forţelor aflate în confruntare, pentru a găsi cauzele lor de declanşare şi manifestare sau ecuaţiile de negociere şi soluţionare. Addressing the disagreements in a strategic analysis of the organisation, by means of conflicts, measures the intensity of forces under confrontation, in order to find their triggering or manifestation causes or the negotiation or settlement equations.

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2. Volume 1 · 2015 · pp. 24-31

   Public Relations Profile in Current Postmodern Context (PDF)

   • Sebastian Kot
   • Bianca Teodorescu

   Keywords

   public relations; communication; media; social media; campaign

   Cite as

   Kot, S., & Teodorescu, B. (2015). Public Relations Profile in Current Postmodern Context. Annals of the University of Craiova for Journalism, Communication and Management, 1, 24-31. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-24-31.pdf (opens in a new tab)

   Abstract

   This study is based on meta-analytic method and it clarifies the concept of public relations in our postmodern life. Even we know that the public relations have over 400 definitions, they are adjusting while the times passes and because of that, people from the field of communication and public relation have to be more creative than before. An organization can’t promote its image without the instruments of public relations; this mean that every organization that wants notoriety must apply to people from public relations to realize a campaign in order to inform the public about the existence of the company. A campaign of public relation is a process that have the purpose of development the image of a company and to promote it inside different groups of a society. The public relations campaign is starting from the moment when it’s fixing the purposes and then passing into action in achieving its objectives. Every campaign of public relation is based on creative people who are using the instruments of media properly. If in the past was a problem in promoting an image, nowadays it is becoming easier through social media: Facebook, blog, Twitter, LinkedIN, etc.

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3. Volume 1 · 2015 · pp. 32-41

   Discovering Communication Routes in Translation: Comparative Law as a Translator of Legal Culture (PDF)

   • Simina Badea

   Keywords

   language; law; legal culture; translation; communication

   Cite as

   Badea, S. (2015). Discovering Communication Routes in Translation: Comparative Law as a Translator of Legal Culture. Annals of the University of Craiova for Journalism, Communication and Management, 1, 32-41. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-32-41.pdf (opens in a new tab)

   Abstract

   Various areas of knowledge provide the opportunity to discover and explore communication routes in all fields of human activity involving intuition, creative power, even speculative insight. The aim of this study is to point out such communication routes in translation, a tool of paramount importance in the arsenal of the comparatist as a translator of legal culture. A recurrent theme in debates about the nature and aims of comparative law, the concept of legal culture has aroused the interest of comparative law scholars, especially after the 1990s. Considering the strong relationship between language, culture and law, one can rightly note that a comparatist, while inevitably assuming the role of translator, should constantly undergo a process of becoming an intercultural person, one mediating between (at least) two legal cultures. He should identify similarities and interpret differences that exist between legal systems for the purpose of establishing communication in a cultural framework, thus contributing to the dislocation of functionalist, instrumentalist understandings of law and focusing on meaning as determined by context.

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4. Volume 1 · 2015 · pp. 42-49

   Media and the public opinion within the current political-economic context (PDF)

   • Georgiana Camelia Stanescu

   Keywords

   media; public; opinion; political-economic context; Internet

   Cite as

   Stanescu, G. C. (2015). Media and the public opinion within the current political-economic context. Annals of the University of Craiova for Journalism, Communication and Management, 1, 42-49. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-42-49.pdf (opens in a new tab)

   Abstract

   Within the last 25 years, the influence of the media has increased exponentially along with technological developments, at first via radio broadcasts, newspaper and magazine dissemination, then via television, and, today, over the Internet. We live in a society that relays on information and communication, since they decidedly influence each of our daily activities. Hence, it has come to such situations that noteworthy lobby companies in the United States would not confirm the President’s attendance at an event, if the press were not present at that event. Based on the Theory of Democracy, the media desideratum is to propagate social, economic or political information, to correctly and timely inform the individuals, who, in their turn, shall influence, by vote, any decision-making process. It is this very important role that the media plays in today’s society, for it came to influence key segments of the economic, political and even legal sectors.

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5. Volume 1 · 2015 · pp. 50-60

   What kind of leader is a manager? (PDF)

   • Aurelia Dumitru
   • Alina Georgiana Motoi
   • Andrei Bogdan Budica

   Keywords

   problem solving; social functions; leader; manager; leadership; management

   Cite as

   Dumitru, A., Motoi, A. G., & Budica, A. B. (2015). What kind of leader is a manager? Annals of the University of Craiova for Journalism, Communication and Management, 1, 50-60. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-50-60.pdf (opens in a new tab)

   Abstract

   This study aims to clarify the difference between leader and manager in the environment of economic and communication specific tourism field. Used method is one of meta-analytic nature; it consists of primarily configuration of set up of two epistemic nuclei and in analyzing them parallely. A first nucleus is that of leader-leadership relationship and the second nucleus is formed of manager-management relationship; significative joints of this two nuclei are comparatively analyzed. Common or similar features differentiating features are brought into convergence to create two clear portraits, one for leader and one for manager. The leader and the manager must accomplish two types of tasks: the one concerned with problem solving (tasks’ fulfillment) and social functions (of group creation and maintenance. The leaderr is firstly oriented on group creation and maintenance and secondly on tasks’ fulfillment. The manager is firstly oriented on problem solving and secondly on social functions. The comparative analysis of the leaders and managers stresses the fact that not all the managers are leaders and not all the leaders are also managers. The most efficient long term managers are also leaders. Managers make sure the tasks have been carried out, whereas the leaders focus on the people that carry out the tasks.

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6. Volume 1 · 2015 · pp. 61-71

   Cicero - an Investigative Journalist (PDF)

   • Madalina Strechie

   Keywords

   speeches; journalistic investigations; Cicero; coniuratio; corruption

   Cite as

   Strechie, M. (2015). Cicero - an Investigative Journalist. Annals of the University of Craiova for Journalism, Communication and Management, 1, 61-71. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-61-71.pdf (opens in a new tab)

   Abstract

   A great Roman scholar, Cicero was also a brilliant investigative journalist ahead of his time. By the Catilinarian Orations, as well as his speech against Verres, Cicero made not only one of the most beautiful, coursebook speeches, but also genuine journalistic investigations, using sources, means and instruments worthy of a detective. By exposing Catiline's coniuratio in the Roman Senate, Cicero thus made public his journalistic investigation, in the absence, at that time, of written or electronic newspapers, but having writing and words at hand. Like a fine political analyst, Cicero made public his investigation by the four memorable speeches in the Roman Senate, being a true advocate of the Roman state, as his speech ended with the arrest of Catiline. Through In Verrem, the great Roman orator made an economic investigation, being this time a genuine economic journalist, collecting evidence and data, analyzing economic registers, thus investigating the route of finances etc., unmasking, all through the power of the spoken word, the corruption, embezzlement, economic crimes of Verres. We have chosen as case studies these two famous speeches (In Verrem and In Catilinam) for shaping the image of this "universal journalist" that Cicero was.

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7. Volume 1 · 2015 · pp. 72-74

   The Accounting of the International Transactions: Book Review (PDF)

   • Aurelia Dumitru

   Keywords

   accounting; transactions; international transactions

   Cite as

   Dumitru, A. (2015). The Accounting of the International Transactions: Book Review. Annals of the University of Craiova for Journalism, Communication and Management, 1, 72-74. https://aucjc.ro/wp-content/uploads/2015/12/aucjcm-vol-1-2015-72-74.pdf (opens in a new tab)

   Abstract

   This contribution constitutes a review of one remarkable Romanian book on the accounting of international transactions. Zetetic method is represented by classical procedure of ideatic analysis.

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