Annals of the University of Craiova for Journalism, Communication and Management

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Volume 4 · 2018

11 open-access articles with abstracts and APA citations. Titles link directly to full-text PDFs.

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  1. Volume 4 · 2018 · pp. 5-29

    DEBATE TOPICS AND PATTERNS OF MEDIA COVERAGE OF NUTRITION IN GERMANY

    • Simona RODAT
    Keywords
    nutrition; food; health; diets; media coverage; Germany

    Cite as

    RODAT, S. (2018). DEBATE TOPICS AND PATTERNS OF MEDIA COVERAGE OF NUTRITION IN GERMANY. Annals of the University of Craiova for Journalism, Communication and Management, 4, 5-29. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-5-29.pdf

    Abstract

    The topic of nutrition is of great interest in German media, but the patterns of media coverage vary as regards content, approach, or form. This paper presents the findings of a research which aimed to identify, at a general level, the major debate topics and the related issues on the subject of nutrition and food, as well as the main characteristics of the corresponding media coverage. At a specific level, different research questions focused both on the content and the form of the media messages. In this regard, a thematic content analysis of the German online media over a three-year period was conducted. According to the research results, the most common debate topics concerning nutrition were those related to health, diets, and the risks associated with nutrition and food, especially those pointing health, medical conditions and environment. Such topics were addressed by the German media over the considered time frame mostly in detailed articles, containing analyzes, reviews and viewpoints, and attended by a considerable number of photos and videos, largely emphasizing the importance of healthy nutrition and health food, and giving many recommendations and useful information in this matter. At the same time, however, creating a certain paradox, media constantly attempted to animate food and drink, mediatizing countless foods and drinks, some of them unhealthy, and generally numerous culinary delights and temptations.

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  2. Volume 4 · 2018 · pp. 30-38

    IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE

    • Ștefan VLĂDUȚESCU
    Keywords
    message; B. Voyenne; social product; commercial product

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    VLĂDUȚESCU, Ș. (2018). IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE. Annals of the University of Craiova for Journalism, Communication and Management, 4, 30-38. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-30-38.pdf

    Abstract

    The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the hermeneutic procedure and the comparative procedure. First, it turns out that B. Voyenne adheres to Marshall McLuhan's hypothesis that the channel is part of the message. On the other hand, it is emphasized that the specificity of the press release is that it is a commercial product impregnated with the most advanced diffusion and optimization technologies; it is designed to be sold and to generate social effects. The main contribution of B. Voyenne to the concept of journalism is to highlight the imprinting of the social and commercial press message.

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  3. Volume 4 · 2018 · pp. 39-45

    THE CREPUSCULE OF EMINESCU’S JOURNALISM

    • Iulian BITOLEANU
    Keywords
    Eminescu; journalism

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    BITOLEANU, I. (2018). THE CREPUSCULE OF EMINESCU’S JOURNALISM. Annals of the University of Craiova for Journalism, Communication and Management, 4, 39-45. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-39-45.pdf

    Abstract

    This study is an analysis of Mihai Eminescu's latest journalistic articles (1888): two published in “Timpul” (at that time “România liberă”) and four in the “Fântâna Blanduziei”. This set of articles is the exceptional epilogue of the story of the great journalist

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  4. Volume 4 · 2018 · pp. 46-54

    POLITICAL DISCOURSE, AN ANALYSIS BETWEEN COMMUNICATION AND LINGUISTICS

    • Bianca Mădălina TEODORESCU
    Keywords
    political language; political speeches; linguistic; politics; Romanian

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    TEODORESCU, B. M. (2018). POLITICAL DISCOURSE, AN ANALYSIS BETWEEN COMMUNICATION AND LINGUISTICS. Annals of the University of Craiova for Journalism, Communication and Management, 4, 46-54. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-46-54.pdf

    Abstract

    Political discourse has always fascinating, both from a social perspective, moral and linguistic. If we look in the past, we can see that the politicians have always chosen the words carefully, just to bring them almost to the people. This paper is based on a meta-analytical method, in which it is identified an analysis of political discourse that is starting to begin with the meaning of a language used by political people, thus marking a research on a linguistic plan, and at the same time a returning to the origin of the words and how they have experienced transformations over time. Currently, the political discourse consists in words who are carefully chosen having wa common language meant to attract audiences, but in the same trying, somehow, to create a new form of political language formula, using more a returning to the past, relying on the use of words that remind of moments in history.

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  5. Volume 4 · 2018 · pp. 55-65

    COMMUNICATION CONTRACT IN PATRICK CHARAUDEAU’S VISION

    • Alexandru Mihai LOACĂ
    Keywords
    communication contact; communication situation; purpose of communication; discursive strategies; identity

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    LOACĂ, A. M. (2018). COMMUNICATION CONTRACT IN PATRICK CHARAUDEAU’S VISION. Annals of the University of Craiova for Journalism, Communication and Management, 4, 55-65. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-55-65.pdf

    Abstract

    The French and Italian communication schools have contributed to develop the notion of "communication contract". This article presents the vision of the French, Patrick Charaudeau, about the communication contract, which starts from the idea that the communication situation is the generating factor of any speech. Depending on the communication situation, the actors of communication must obey specific rules, which they are supposed to be familiar with. Depending on these communication situations, certain expectations are created, which are not always respected by the interlocutors. Thus, we can say that the "communication contract" is not always respected. Through the interaction of actors, those who know the "rules" of the communication situation can rebuild the "communication contract" in their favor.

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  6. Volume 4 · 2018 · pp. 66-78

    A STANDARD MASS MEDIA IMAGE ANALYSIS

    • Ștefan VLĂDUȚESCU
    Keywords
    image; Imagology; communication; standard media image analysis

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    VLĂDUȚESCU, Ș. (2018). A STANDARD MASS MEDIA IMAGE ANALYSIS. Annals of the University of Craiova for Journalism, Communication and Management, 4, 66-78. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-66-78.pdf

    Abstract

    This research aims to clarify the joints and structure of a standard media image analysis. It is argued a) that the image is a symbolic footprint; b) that the subject of the image is a person, an organization (group, enterprise, people, nation), institution or product, and c) that the image appears, is being built, deconstructed and can be shed from communication processes. The steps of a standard media image analysis and the information tiles that are used within it are specified. Finally, a case study illustrates practically how such an analysis is carried out.

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  7. Volume 4 · 2018 · pp. 79-96

    THE MANAGEMENT SYSTEM OF THE OPERATIONAL PROGRAMS

    • Aurelia DUMITRU
    • Alina Georgiana MOTOI
    Keywords
    MANAGEMENT SYSTEM; OPERATIONAL PROGRAMS

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    DUMITRU, A., & MOTOI, A. G. (2018). THE MANAGEMENT SYSTEM OF THE OPERATIONAL PROGRAMS. Annals of the University of Craiova for Journalism, Communication and Management, 4, 79-96. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-79-96.pdf

    Abstract

    The notion of management, as a science, is a relatively new one that arose as a result of the centralized system period, as you can see: more than half a century ago (at the beginning of the twentieth century in capitalism) - globally and around 1990, at the level of Romania, being a substitute for the leadership term. This term comes from English language, where it means the art of managing a business. However, the management as an activity has its roots in the primitive age when the first elements of the leadership process emerged: family leadership and even leadership at a community level (Weske, 2012). In addition, the slaves and the feudal age, which have introduced visible progress in leadership, have developed this subject over time. The economist Peter Drucker was the one who offered an analysis of this term, rather in terms of its practical implications, than as a science or profession, since management is unanimously recognized under that name in almost all the European countries (Drucker, 2012a, p. 232).

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  8. Volume 4 · 2018 · pp. 97-111

    MEDIA, THE GENTLE GUARD DOG OF DEMOCRACY

    • Ana-Maria PREDILĂ
    Keywords
    political; journalism; research; news; journalists; social media; manipulation; press; Romania

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    PREDILĂ, A.-M. (2018). MEDIA, THE GENTLE GUARD DOG OF DEMOCRACY. Annals of the University of Craiova for Journalism, Communication and Management, 4, 97-111. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-97-111.pdf

    Abstract

    This paper aims to bring into question the fact that the press is increasingly politicized, and some of the journalists are seen as politicians' annexes. The subject is of interest as we ask ourselves whether in a complex information system the citizen still has the ability to choose his leaders directly, since journalists come to present to public opinion not pure information, but just what the political patronage is. The general research problem is the politicization and degradation of the press, in the case of the Romanian press. The present paper proposes the estimation in a quantitative and qualitative analysis of the tendencies of the development of the politicized press and the repercussions this may have in the present and future for influencing the public opinion: abuses of the media owners towards journalists, journalists and politicians and politicians- journalists, televisions and party journalists, showing the level of political influence through surveys.

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  9. Volume 4 · 2018 · pp. 112-121

    THE ROLE OF MASS-MEDIA IN THE RISE OF NATIONALIST MOVEMENTS IN THE EUROPEAN UNION

    • Georgiana STĂNESCU
    Keywords
    media; elections; nationalism; extremism; public opinion

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    STĂNESCU, G. (2018). THE ROLE OF MASS-MEDIA IN THE RISE OF NATIONALIST MOVEMENTS IN THE EUROPEAN UNION. Annals of the University of Craiova for Journalism, Communication and Management, 4, 112-121. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-112-121.pdf

    Abstract

    European Union is undergoing one of the most difficult periods of its foundation. Many member states are dominated by nationalist current, due to massive immigration, terrorist attacks and financial crisis that crushed the world for over ten years. Above all, there is Brexit - the first popular exit vote of a European Union member country. In this context, while France and Germany face elections and many other situations, a series of extremely right-wing national formations rise on the political stage, determined to exit from the European Union and once again, in this European political frame, the media proves its role as a public opinion trainer. An in-depth analysis on how this issue has been addressed by the media reflects the fact that in many countries press institutions have favored the consolidation and diversification of populist discourse. UK is the most concrete example where, in the context of a referendum on leaving the European Union, major newspapers and televisions focused more on issues such as immigration or terrorist attacks and less on the economic implications of leaving the EU. So, this paper analyzes the role played by the media as the crisis of nationalism rises in the European Union.

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  10. Volume 4 · 2018 · pp. 122-128

    NARCISSISM AND THE NEW FREE MARKET SEGMENT. ABOUT THE NEW NARRATIVE IDENTITIES

    • Xenia NEGREA
    • Dan Valeriu VOINEA
    Keywords
    media market; advertising; recipient; narcissism

    Cite as

    NEGREA, X., & VOINEA, D. V. (2018). NARCISSISM AND THE NEW FREE MARKET SEGMENT. ABOUT THE NEW NARRATIVE IDENTITIES. Annals of the University of Craiova for Journalism, Communication and Management, 4, 122-128. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-122-128.pdf

    Abstract

    In this article we propose new themes of marketing and communication, themes created by the transformations in the media market. Thus, the new digital world implies not only new types of channels, but new types of expression. Changes as intense and deep can be identified at the level of the recipient of the communication efforts. We propose, through this study, a new type of active, involved recipient that no longer seeks to respond to social patterns but seeks to assert his individuality, identity. The old mental map is now a mirror of the deep self, which is not necessarily social.

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  11. Volume 4 · 2018 · pp. 129-132

    BOOK REVIEW: A BOOK ABOUT THE MOST EFFICIENT TECHNIQUES OF BROADCAST JOURNALISM

    • Davian VLAD
    Keywords
    broadcast journalism; radio news; television news

    Cite as

    VLAD, D. (2018). BOOK REVIEW: A BOOK ABOUT THE MOST EFFICIENT TECHNIQUES OF BROADCAST JOURNALISM. Annals of the University of Craiova for Journalism, Communication and Management, 4, 129-132. https://aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-129-132.pdf

    Abstract

    One of the most popular and useful series of books on broadcasting journalism, Broadcast Journalism: Techniques of Radio and Television News, keeps on improving by bringing the information up to date in the wide and complex context of social media and Web 2.0. The first edition, written by Andrew Boyd alone, was followed by six more updated issues, the fifth and the sixth editions being co-authored by Peter Stewart and Ray Alexande

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