Annals of the University of Craiova for Journalism, Communication and Management

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Volume 6 · 2020

11 open-access articles with abstracts and APA citations. Titles link directly to full-text PDFs.

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  1. Volume 6 · 2020 · pp. 5-12

    STORYTELLING AND CINEMATIC STRATEGIES IN ADVERTISING SPOTS

    • Adina MOCANU
    Keywords
    storytelling; cinematic strategies; advertising spot; creative writing

    Cite as

    MOCANU, A. (2020). STORYTELLING AND CINEMATIC STRATEGIES IN ADVERTISING SPOTS. Annals of the University of Craiova for Journalism, Communication and Management, 6, 5-12. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-5-12.pdf

    Abstract

    Advertising is the narrative and visual formula to persuade a person to buy a product. The idea of promoting a product is related to a context and a story about it. Therefore, audiovisual tools are used also to achieve this. What matters is not only the story, but also the visual effects that are used to tell that story. Therefore, in this article we will explore which are the ingredients to create a story in order to promote a product, and we will highlight narrative and cinematic strategies. We start from the idea that an advertisement in addition to bringing information about a product, provokes our feelings. To illustrate this statement, we will explore the commercials created by Leandro Raposo, creative director of the advertising company The Cyranos McCann, of course in collaboration with other advertisers. Regarding communication, we are aware that the presentation of a creative strategy does not involve a single person, it involves a team of people, but we consider it appropriate to follow the trajectory of this creative artistin relation to the changes and transformations in his creation and the collaborations with other creative writers.

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  2. Volume 6 · 2020 · pp. 13-30

    DOES THE PRUNING ON THE REFERENCE INTEREST RATE BY BANK INDONESIA INFLUENCE INTEREST RATE SENSITIVITY TOWARDS BANKING NET INTEREST MARGIN DURING EARLY PERIOD IN FACING COVID-19 IN INDONESIA?

    • M Rizki Nurhuda
    • Muhammad Rozali
    • Latifa Rakhmatillah
    • Hendri Hermawan Adinugraha
    Keywords
    Interest Rate Sensitivity; Net Interest Margin; COVID-19; Bank of Indonesia

    Cite as

    Nurhuda, M. R., Rozali, M., Rakhmatillah, L., & Adinugraha, H. H. (2020). DOES THE PRUNING ON THE REFERENCE INTEREST RATE BY BANK INDONESIA INFLUENCE INTEREST RATE SENSITIVITY TOWARDS BANKING NET INTEREST MARGIN DURING EARLY PERIOD IN FACING COVID-19 IN INDONESIA? Annals of the University of Craiova for Journalism, Communication and Management, 6, 13-30. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-13-30.pdf

    Abstract

    On March 2, 2020, Indonesian citizens tested positive for Coronavirus Disease (COVID-19) for the first time, making Indonesia the start of facing various problems in the health and economic sectors. All ministries or agencies are mitigating it using the extraordinary policy which adapts to the rapid growth in the number of positive patients for COVID-19 in Indonesia, including Bank Indonesia by gradually lowering the Reference Interest Rate, causing changes in the Interest Rates Sensitivity (Asset or Liability) Banking. It should be noted that interest income contributes greatly to the income of a bank. Based on this, this study aims to test whether the Bank Indonesia policy affects the Banking Net Interest Margin during the first four months since the detection of the first positive case of COVID-19 in Indonesia. By using Multiple Linear Regression Analysis, this paper concludes that changes in the reference interest rate made by Bank Indonesia in the face of the impact of the COVID-19 Pandemic strongly affects the Rate of Fixed / Sensitive Assets and Liabilities to the ratio of Net Interest Margin (NIM). Where the correlation is strong. This shows that changes in the Reference interest rate carried out by Bank Indonesia must be carried out gradually and carefully so as not to cause major changes to banking performance during the face of the COVID-19) Pandemic in Indonesia.

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  3. Volume 6 · 2020 · pp. 31-56

    THE ROLE OF INNOVATION STRATEGY IN IMPROVING ORGANIZATIONAL PERFORMANCE AND PRODUCTIVITY: FOCUS ON HEINEKEN BEVERAGE INDUSTRY, ETHIOPIA

    • Daniel Amente KENEA
    Keywords
    Innovation; marketing; product; process; firm

    Cite as

    KENEA, D. A. (2020). THE ROLE OF INNOVATION STRATEGY IN IMPROVING ORGANIZATIONAL PERFORMANCE AND PRODUCTIVITY: FOCUS ON HEINEKEN BEVERAGE INDUSTRY, ETHIOPIA. Annals of the University of Craiova for Journalism, Communication and Management, 6, 31-56. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-31-56.pdf

    Abstract

    The main purpose of this study was to examine the role of innovation strategy and firm performance on organizational productivity taking Heineken Beverage Industry. To this end, the study employed cross-sectional survey research design. Pertinent data was gathered using both quantitative and qualitative approaches through self-administered questionnaires and key informant interviews. Questionnaires were distributed to a sample of randomly selected staff members from each department of the organization. Key informant interviews were also conducted. The quantitative data was analyzed through descriptive statistics and presented in tabular form, whereas the qualitative data was analyzed descriptively. The results illustrates that innovation strategy systems in the organization are not effective in all the four components (process, marketing, product and firm performance). It is also found that the present innovation strategy is not enabling the organization to improve its productivity and realize the required organization performance. Thus, the study concluded that the organization doesn’t fully address in practice the required efforts to maintain effective innovation strategies. Based on the findings, it’s recommends that all stakeholders should take part in establishing, strengthening and maintaining effective innovation strategy systems; so that organization objectives can be meet.

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  4. Volume 6 · 2020 · pp. 57-74

    LIFE SKILL DEVELOPMENT AND PERSONAL IMPROVEMENT MODELS THROUGH OUTDOOR EDUCATION ACTIVITIES IN PRIMARY SCHOOL

    • Henrietta TORKOS
    • Tabitha Bernadett PASINSZKY
    Keywords
    outdoor education; life skills; personal development

    Cite as

    TORKOS, H., & PASINSZKY, T. B. (2020). LIFE SKILL DEVELOPMENT AND PERSONAL IMPROVEMENT MODELS THROUGH OUTDOOR EDUCATION ACTIVITIES IN PRIMARY SCHOOL. Annals of the University of Craiova for Journalism, Communication and Management, 6, 57-74. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-57-74.pdf

    Abstract

    Outdoor learning has gained lots of interest on both theoretical and practical basis among teachers from Romania. It is used more and more in all areas of education, especially in the formal educational institutions. Also, it has been proven in several research areas that outdoor education with its belonging activities can develop several competencies, in a more efficient way than any other educational strategies or methods. Also, the 21st Century education, has a wide preoccupation towards the development of more than only key competencies that are given by the European Union, such as transversal competencies and life skills. There have been introduced in the national school curricula, school subjects within the area of new education types, and there has been a stronger emphasis on counselling and personal development subjects in primary schools, elementary schools and also high schools, during which pupils can develop certain skills and competencies that can help them further on, in becoming useful adults and involved members of the society. The present article sets the theoretical frames for the main concepts, such as outdoor education, life skills, transversal competencies, personal development etc. and also the practical methodology that sets the frame for some template models of outdoor educational activities in primary schools, that can be used as tools for all interested teachers regarding this topic. In the last part of the article, there are going to be presented practical models, that are based on outdoor learning activities, that are fundamental in the primary school curricula and it contains. Also, it is important to be mentioned that all approaches presented are made in an interdisciplinary way.

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  5. Volume 6 · 2020 · pp. 75-104

    THE CHARACTER EDUCATION BASED ON LOCAL CONTENTS CURRICULUM TOWARD MADRASAH ALIYAH IN INDONESIA

    • MASNUNAH
    • NUR UHBIYATI
    • RAHARJO
    Keywords
    Character education; curriculum; local content; and Madrasah Aliyah

    Cite as

    MASNUNAH, UHBIYATI, N., & RAHARJO (2020). THE CHARACTER EDUCATION BASED ON LOCAL CONTENTS CURRICULUM TOWARD MADRASAH ALIYAH IN INDONESIA. Annals of the University of Craiova for Journalism, Communication and Management, 6, 75-104. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-75-104.pdf

    Abstract

    This study aims to describe the nature of character education at Madrasah Aliyah in Indonesia, the nature of local content curriculum at Madrasah Aliyah in Indonesia, and character education based on local content curriculum at Madrasah Aliyah in Indonesia. The facts that are very concerning in the world of education in Indonesia include 1) The occurrence of a crisis due to too much material burden, education is more focused on intellectual development and less attention to other aspects; 2) The emergence of acts of violence committed by students in the school environment both against fellow students and against their teachers; and 3) The occurrence of moral decadence among students and leads to behaviors that are not in accordance with norms. The condition of this weak character shows that all education in the form of general good knowledge, religion and moral knowledge taught in schools has not had much effect on changes in the behavior of students in particular, and the behavior of the Indonesian nation in general. So it takes an emphasis on strengthening character education specifically, because in reality character education has been included or integrated with all subjects but in reality it has not shown the idolized manifestations. Local content curriculum lessons can be used as a medium for strengthening character education. The local content curriculum is a curriculum that is based on the enrichment of cultural values, and is a concrete situation faced by students in everyday life. So that it makes it easier for students to internalize the character values in the education they take. The local content curriculum that emphasizes the maintenance and development of local values and culture is a determining foundation in character development to obtain a conceptual model of character education that is relevant to the needs of society.

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  6. Volume 6 · 2020 · pp. 105-149

    THE ROLE OF PRISON SERVICE IN REDUCING RE-OFFENCE: CHALLENGES OF (RE)-INTEGRATION IN ILLU ABBA BOR AND BUNNO BEDELLE ZONES PRISONS, ETHIOPIA

    • Chali Etefa Taye
    Keywords
    prison; Reoffense; Offenders; Reintegration; crime

    Cite as

    Taye, C. E. (2020). THE ROLE OF PRISON SERVICE IN REDUCING RE-OFFENCE: CHALLENGES OF (RE)-INTEGRATION IN ILLU ABBA BOR AND BUNNO BEDELLE ZONES PRISONS, ETHIOPIA. Annals of the University of Craiova for Journalism, Communication and Management, 6, 105-149. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-105-149.pdf

    Abstract

    This study is aimed at examining factors of (re)-offending, the role of prison administration and its challenges in reducing (re)-offending by (re)-integration mechanism. The approach employed was qualitative and its design was descriptive case study. The data were collected through semi-structured interview, focus group discussion and observation. The data collected was categorized, organized in theme and analysed by thematic analysis techniques. And then, the study find out that there are three interrelated phases as far as (re)-integration is concerned: programs that take place during time in prison, which aim to prepare offenders for their eventual release; programs that take place during offenders’ release period, which seek to connect ex-offenders with the various services they may require; and long-term programs that take place as ex-offenders permanently (re)-integrate into their communities, which attempt to provide offenders with support and supervision. To perform it, there were responsible departments in prison administration that play a role in each phases by arranging Substance Abuse Treatment Programmes, Facilitating Behavioural Change of Offenders, providing Education, Life Skills and Vocational Training and setting up Follow Up Mechanisms and Linkage. However, limited economic and human resource/Capital, weak linkage of the correctional centres with the community and other stakeholder, public perception of discharged prisoners in the community and principle-practice disparity on the role of correctional centres prevented correctional centres from properly executing its responsibilities. The study concludes that rehabilitation of the offender and the support of the victim, by way of a multidisciplinary approach and the presentation of a variety of programmes, should always be the main aim of imprisonment in order to re-integrate the offender with society and the family so that they can once again function as a proper unit. To this end, the study suggested that mechanisms should be devised to participate and mobilize all sectors towards the same aim of reducing reoffending.

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  7. Volume 6 · 2020 · pp. 150-176

    THE INFLUENCE OF MULTICULTURALISM EDUCATION ON THE RELIGIOUS AWARENESS OF IAIN PEKALONGAN STUDENTS INDONESIA

    • Abdul KHOBIR
    • Dian RIF'IYATI
    • Yetty KHALLAALA
    Keywords
    Education; multiculturalism; and religious awareness

    Cite as

    KHOBIR, A., RIF'IYATI, D., & KHALLAALA, Y. (2020). THE INFLUENCE OF MULTICULTURALISM EDUCATION ON THE RELIGIOUS AWARENESS OF IAIN PEKALONGAN STUDENTS INDONESIA. Annals of the University of Craiova for Journalism, Communication and Management, 6, 150-176. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-150-176.pdf

    Abstract

    This study aims to determine the level of students’ understanding of multicultural education, religious awareness, and the influence of multiculturalism education on religious awareness in the Department of Islamic Religious Education (PAI), Tarbiyah Faculty and Teacher Training in Pekalongan State Islamic Institute (IAIN). This research is a field research (field research) with a quantitative approach. The research variable is the independent variable (X) is multiculturalism education and the dependent variable (Y), namely the religious awareness of students of the Islamic Education Department, Tarbiyah Faculty and Teacher Training, IAIN Pekalongan. The population in this study were 5th semester students, amounting to 377 students with a sample of 60college student. Methodcollecting data using questionnaires, observation and documentation methods. The results showed that first, the level of student understanding of multicultural education in the PAI department, Tarbiyah Faculty and Teacher Training, Pekalongan State Islamic Institute (IAIN) was in the 83-88 interval with the high category. Second, the religious awareness of students majoring in PAI, Tarbiyah Faculty and Teacher Training, Pekalongan State Islamic Institute (IAIN) is in the 75-81 interval with a high category. Third, the effect of the level of student understanding of multicultural education on the religious awareness of students of the Islamic Education Department, Tarbiyah Faculty and Teacher Training, Pekalongan State Islamic Institute (IAIN) at a significant level of 5% has a positive (significant) effect with a percentage of the influence of R = 56.2%, while 43.8% is influenced by factors other than multiculturalism education.

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  8. Volume 6 · 2020 · pp. 177-190

    FROM IMAGING TO SLANDER AND DISHONOR

    • Iulian BITOLEANU
    Keywords
    slander; dishonor; Caragiale; image

    Cite as

    BITOLEANU, I. (2020). FROM IMAGING TO SLANDER AND DISHONOR. Annals of the University of Craiova for Journalism, Communication and Management, 6, 177-190. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-177-190.pdf

    Abstract

    Instead of the controversy of ideas, some journalists (and writers) preferred misinformation, mystification of the truth, trampling on any moral principle, only out of malice, less often out of professional envy, not taking into account the imminence of an intellectual "death" or professional career. For example, horrified by the plagiarism indented by an obscure publicist (Caion), the great classic I.L. Caragiale chose Germany as its residence and oasis of peace after 1900. Exile in a civilized country where the law is obeyed and abuses and imposture restricted can be a solution to disappearing from a tainted, "poisoned" world. Sometimes for the systematic "attacks" in the press, but illogical, unfounded, the issuer will pay / suffer hard. Specifically, the successful journalist, PamfilȘeicaru, opened many battlefields in the press of the time, flirting in his uncontrolled pride, with the effigy of a literary critic, venturing into the realms of literary and grammatical chronicle. For his malice, the moment of revenge comes at the address of contemporary titans like Rebreanu and Camil Petrescu, not from the annoyed ones, but from unsuspected horizons, so that a drastic sentence will be avoided by taking refuge in Spain and Germany.

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  9. Volume 6 · 2020 · pp. 191-208

    EFFECT OF SHARIA FINANCIAL TECHNOLOGY IN SMALL AND MEDIUM ENTERPRISES (SME)

    • Wahid Wachyu Adi WINARTO
    Keywords
    Sharia Fintech; Inclusion; Literacy

    Cite as

    WINARTO, W. W. A. (2020). EFFECT OF SHARIA FINANCIAL TECHNOLOGY IN SMALL AND MEDIUM ENTERPRISES (SME). Annals of the University of Craiova for Journalism, Communication and Management, 6, 191-208. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-191-208.pdf

    Abstract

    This journal aims to analyze the role of Sharia Fintech in improving financial inclusion and literacy in SME. Currently, Technology Development has begun to enter the Digital realm in order to meet Indonesia as the largest digital economy country in 2024, the government as the regulator of the Indonesian economy, must empower all Indonesian people to the villages and remote areas throughout the country so that they can feel the positive impact of developing technology in the future. The current technological relationship is closely related to the existence of the internet as the main access. We need to know that the existence of this Sharia Fintech can be one of the driving forces for the existence of a movement to help increase finance for SMEs, especially those in the middle of the middle of the community through Islamic financial institutions. As we know sharia fintech is a term that can be used to refer to innovations in the field of financial services using sharia principles. The development of digital technology, including in the Islamic financial industry, can no longer be dammed. Through sharia financial technology (sharia fintech), all forms of transactions are faster, easier, and more efficient at the same time, without the need for face-to-face meetings. The emergence of shariafintech is inseparable from the innovations that develop to finance this financial concept, it requires start-up (new entrepreneur) to build its business

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  10. Volume 6 · 2020 · pp. 209-225

    THE ART OF THE "KUDA KEMBAR" AS A COMMUNITY ESTETIC EXPRESSION MEDIA OF SABARWANGI VILLAGE, PEKALONGAN, INDONESIA

    • Firdaus PERDANA
    • Ida HIDAYAH
    Keywords
    Art; music; “Kuda Kembar”; and aesthetic expression

    Cite as

    PERDANA, F., & HIDAYAH, I. (2020). THE ART OF THE "KUDA KEMBAR" AS A COMMUNITY ESTETIC EXPRESSION MEDIA OF SABARWANGI VILLAGE, PEKALONGAN, INDONESIA. Annals of the University of Craiova for Journalism, Communication and Management, 6, 209-225. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-209-225.pdf

    Abstract

    The purpose of this research is to describe the art form “Kuda Kembar” in Sabarwangi Village, Pekalongan, Indonesia and to explain the art “Kuda Kembar” is used as a medium for aesthetic expression of the people of Sabarwangi Village, Pekalongan, Indonesia. This study uses a qualitative method. The data collection techniques used were observation, interview, and documentation methods. The technique of checking the validity of the data used triangulation, while the data analysis technique used the interactive model data analysis technique which consisted of three activity lines, namely data reduction, data presentation, and verification. The results showed that the function of music in the art of “Kuda Kembar” as a Media of Aesthetic Expression for the people of Sabarwangi Village is to show expressions of admiration for the beauty of God’s creation, expressions of the spirit of nationalism, expressions of love and respect for the Prophet Muhammad, religious expressions of the people of Sabarwangi Village, and expressions as entertainment function.

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  11. Volume 6 · 2020 · pp. 226-247

    THE ROLE OF SOVEREIGN WEALTH FUND AND REGIONAL COMPREHENSIVE ECONOMIC PARTNERSHIP ON EXPORTS: CASE STUDY OF MUSLIM COUNTRIES IN ASEAN

    • Hendri Hermawan Adinugraha
    • M Rizki Nurhuda
    • Ria Kusumawati

    Cite as

    Adinugraha, H. H., Nurhuda, M. R., & Kusumawati, R. (2020). THE ROLE OF SOVEREIGN WEALTH FUND AND REGIONAL COMPREHENSIVE ECONOMIC PARTNERSHIP ON EXPORTS: CASE STUDY OF MUSLIM COUNTRIES IN ASEAN. Annals of the University of Craiova for Journalism, Communication and Management, 6, 226-247. https://aucjc.ro/wp-content/uploads/2020/12/aucjcm-vol6-226-247.pdf

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